We create messaging that speaks directly to Twin Cities audiences.

 Case Study 3: Television Meets TikTok for Restaurant Revival

Client: Regional Restaurant Chain
Industry: Food and Beverage / Hospitality
Objective: Increase foot traffic and attract a younger audience

Challenge:
The restaurant chain had an established presence in the local market but was struggling with declining foot traffic, particularly among younger customers. Their television ads performed well with older demographics, but they lacked visibility on mobile and social platforms where their target growth audience spent time.

Solution:
We repurposed their existing television commercial assets into short-form videos for platforms like TikTok, Instagram Reels, and YouTube Shorts. The tone and style were adjusted to suit a more casual, mobile-friendly audience, and we introduced a trackable promotion code to measure response. The social media campaign ran in parallel with their local TV media buy, using consistent messaging and visuals across both.

their experience.

Results:

• Foot traffic at participating locations increased by 34 percent within six weeks
• The average order value rose by 18 percent due to upselling tied to the promotional code
• The campaign delivered a 1.8x blended return on ad spend
• Social media impressions grew by 220 percent, creating lasting audience engagement

Case Study 1: Local Radio + Social Ads = Event Sellout

Client: Regional Concert Promoter
Industry: Live Entertainment / Events
Objective: Drive last-minute ticket sales for a major concert

Challenge:
With just four weeks left before a highly anticipated concert, ticket sales were lagging significantly. The promoter had already invested in traditional advertising but wasn’t seeing the expected traction or ROI. They needed a strategy that could create urgency, reach new audiences, and convert interest into immediate sales—fast.

Solution:
We launched a multi-channel campaign that combined the reach of local radio with the targeting power of social media advertising. By ensuring the visuals, audio, copy, and calls-to-action were consistent across all platforms, we created a cohesive campaign experience. We also implemented pixel tracking and retargeting to serve ads specifically to users who had interacted with the initial promotions.

Results:

• Website traffic increased by 92 percent within two weeks
• The event sold out five days prior to showtime
• Campaign generated a 4.7x return on total ad spend
• The client reported their highest-performing ticket push of the season